Tuesday, 31 December 2013

Target Audience

When we first started to research into what genre we was going to chose we had to start to think about who we was going to aim our trailer at. So we first started to research into what genres people like, the way that we done this was we went around a group of male and females of all different ages asking them to fill in our questionnaire, the results that we got from this helped us alot narrowing down our genre choice to thriller and documentry as a group we decide that we might as well join these two genres together by doing this it allows us to challenge ourselevs more as group using different techniques and experiment more. When we first started to look at documentry thrillers we was unsure as what target audience would be suitable for the genre of our choices so we came up with a vage age range which was 16-27, but after looking into the different trailers of documentaries we saw that they are mostly aimed at 15-25 both genders, the reason for the lower age is because of the younger main charcters that they have apperaing in the trailer/film.

The target audience of 15-25 can be a tough target audience to flim for as there is a hugh age gap between 15-25 this then limits us on what we can put into trailer, if we aim our trailer at people aged 15 then we have to be quite carful in what we put into the trailer for example we would have to limit the violence have less horror and blood, thats just a few examples of what we have to be careful on. If as a group we wanted to use a higher target audience for example 18-25 we woukd be able to use more violence and more thriller elements.Overall by going with the target audience of 15-25 it gives us as a group to have a wide range of different ages to aimed different factors in the
trailer at, by doing this it will allow us to ingage the audience more making 
them want to go and see the movie ( if it was real).

1 comment:

  1. So what have you decided with regards to how you are going to target this large age group? Once you have developed a firm synopsis, consider writing another blog on your target audience explaining why you have chosen certain aspects and how they will target your audience.

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