Evaluation Question One

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

This shot is from the beginning of our movie trailer, in this shot it shows our target audience the location of where we have set our trailer and also the characters. From the long shot we can clearly she how our characters are  portrayed as being quite vulnerable by the use of tress towering over the top of them and making them look quite insignificant. It is very cleat the from the backdrop and also the lighting that we can tell that are characters are on a hill or they are up somewhere high this then symbolising the idea that they are going on a journey and from there their journey is going to go downhill the further they travel into the forest. In the films Paranormal Activity and The Blair Witch Project it is a typical convention for the main characters looking into the camera and break down the so called fourth wall, the screen shot of this shot clearly conforms to this convention as we made our characters act the way that the other actors do and look directly to the camera addressing the audience. 

This shot is a middle shot of two of our main character one being the protagonist and the other being the antagonist. The way that we have challenge this convention of most trailers that are in our chosen genre is that instead of having the antagonist hidden away giving that feeling of suspense and suspicion we had her so the audience could see. By doing this it still created this suspense and suspicion because as the audience they were able to see what the main character was doing but you didn't know what she was going to do next. The way that this shot has been taken and the angle that it is in allows the audience to see both of the characters and also more of the location, the reason behind this was because we wanted the audience to see the background so then they understood that this is the main location where everything was going to happen and also by them see both of the characters it shows them that there is something crucial about to occur. In most of the trailers that are out there in todays would most of them don't have scenes that give a lot of the movie away but as a group be decide that we should have a few shots of the main scenes because we felt like that would engage our target audience more into wanting to watch the film.

The reason why we have chosen 'The Sun' as a reviewer in this trailer is because their prim audience is working class men. Stereotypically thrillers often attract more men than they do women therefore we have successfully targeted men for our trailer. The use of the word 'riveting' creates an impression of a trailer that is filled with excitement and suspense. This builds up the idea that this movie is everything that our target market would expect from a thriller movie and want from a thriller, enough to intrigue and persuade them to watch this movie. As a group we research into the languages that is used in these reviews for example when you see reviews for Romantic film the language that they use is 'love, romance', but when you compare this to a horror movie trailer they use language like scary and unexpected'. When deciding what to put for the review we have decided as a group to go with 'riveting' as our target market will understand it and it will bring the suspense that we want it too. This choice that we made was very effective as it makes the trailer sound more exciting and it makes people want to see the trailer more.

In this part of the trailer, we had our protagonist who character starts to turn evil stare right down the camera to have a direct gaze with the audience. The reason why we did this was because we wanted the audience to be able to watch the trailer and feel like they can relate to the main character in some way. As a group we made the decision to break away from the convention of the protagonist being filmed by someone else to them filming themselves. The angle we have chosen is a low angled shot with the audience looking up to the protagonist by choosing this angle it allows the target audience to have a close up shot of the character and the expression they have on their face, in our case our character have the feeling of fear and some curiosity when going into the woods to see what it was like. Having these factors in our trailer follows the conventions of most thrillers as the main character is chosen.


This screen shot shows the title of our movie 'Shady Woods', we placed this scene at the end of the trailer developing the convention of our media products. Sometimes during a thriller trailer the tile of the film comes before a crucial scene and then after that the billing block comes along, for example in the 'Blair Witch Project' however on our trailer. We have developed this convention by having the title right at the end along with two lots of audio of both our protagonist and antagonist screaming, this creates some what of a mystery to why they are screaming and who is screaming. The text that we went with for our title challenges the conventions of a thriller trailer because when you normally look at a thriller trailer they use the colours red and black but as a group we chose white as it stand out from the black background and also it goes along with the colour theme of our poster. The title 'Shady Woods' was chosen after we asked our target market what they preferred out of some possible options that we gave them. After consideration we chose Shady Woods because we felt like it didn't give too much information away about the narrative of the film trailer .