Evaluation Question Four

4.How did you use new media technologies in the construction and research, planning and evaluation stages?

In the construction of our movie trailer we used a variety of different media technologies, the programmes that we used was IMovie, Photoshop, YouTube, Facebook, garage band and Mac computers just to name a few. Each of the different software's allowed our group to create our trailer, poster and magazine cover. We used the Macs throughout the duration of our project as it allowed us to create all of our projects on one computer. Before we started to create our trailer we had to research so we used mostly the Microsoft products to help us put all of our research together before transferring it onto our blogs. We also used the Microsoft products to help us plan and evaluate our media product.
All of the different software help use at different stages of our media product for example Microsoft PowerPoint allowed us to collect a range of different film movie poster putting them together to make it much more easier to compare the with other and talk about the different conventions that each of the posters have. Microsoft also allowed is to create a questionnaire that we gave out to our target audience to ask for their advice which then helped is to create our narrative 

What Photoshop allowed us to do is create our film magazine cover and our movie poster, as a group we all decide that we would all do our own jobs I was in charge of creating the poster and magazine, as the other members in the group felt like they was as experience in using the software and they felt like I was the strongest member. Even though I was the maker of both the magazine and the poster Lauren and Rebecca  still had some input on what they wanted both of the products to look like. We all had different jobs to do as we felt like it if we done this we would be able to get all the different task done and done on time because we would be spending more time on them to make them the best that they could be.

Using the mac was the best option for us to use when we was constructing our media products, for example when we was constructing our film trailer iMovie was the best option because we felt like it had the best transitions, titles and it was a much easier programme to use and upload to. Both YouTube and IMDB helped us when we was researching what we wanted our genre of our trailer to be and once we had chosen it also helped us to look at the conventions of our genre. What YouTube also allowed us to do was upload our film trailer onto the site and get feedback from people to see if they liked it and to also get comments if they didn't like anything and why so when we went back to the trailer we could change these problems. The main reason why we wanted to do this was because we wanted our target audience feedback to see what they thought about what we had produced and if we could change it in anyway so it suited them more and they liked it more. This help our group a lot with producing our trailer because they people who we got reviews from helped us a lot to make our media product better. The camera that we used to film our trailer were digital standard cameras this aloud use to create the handheld camera effect to give the idea of a hand filmed documentary which we wanted and in the end this was successful. Overall the media technology that we used allowed us during the construction, research, planning and evaluation stages to create a well made movie trailer, poster and magazine.

Media Question 3

 3.What have you learned from your audience feedback? 

 

 

 

For Question we all decide to answer the question together, and make a voice recording of our answer. We talked as a group discussing our views and what we have learnt from the audience and how we used that to make our media product the best it can be. As you can see there are different screen shots going down the side of this blog, each of the screen shots have been mentioned in our clip so see below how these pictures linked to our answer. 

Evaluation Question Two

2. How effective is the combination of your main product and ancillary? 

For this question we decide that we was going to film our answer as we felt like we was going to have a lot to say when answering this question and it gave us the chance to discuss what each of us felt about the trailer and also express our point of view. Some of the things that we discussed was 'What type of promotional package did we want to create' , 'How dod the three elements work together and 'what difficulties have we overcome". 
When looking back on some of the things that we discussed i fell like i don't disagree with anything that was said from the other members of the group, all of the points that were made were all valid points for example we talked about the fact that the magazine cover that we created wasn't the best that it could of been. 

Evaluation Question One

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

This shot is from the beginning of our movie trailer, in this shot it shows our target audience the location of where we have set our trailer and also the characters. From the long shot we can clearly she how our characters are  portrayed as being quite vulnerable by the use of tress towering over the top of them and making them look quite insignificant. It is very cleat the from the backdrop and also the lighting that we can tell that are characters are on a hill or they are up somewhere high this then symbolising the idea that they are going on a journey and from there their journey is going to go downhill the further they travel into the forest. In the films Paranormal Activity and The Blair Witch Project it is a typical convention for the main characters looking into the camera and break down the so called fourth wall, the screen shot of this shot clearly conforms to this convention as we made our characters act the way that the other actors do and look directly to the camera addressing the audience. 

This shot is a middle shot of two of our main character one being the protagonist and the other being the antagonist. The way that we have challenge this convention of most trailers that are in our chosen genre is that instead of having the antagonist hidden away giving that feeling of suspense and suspicion we had her so the audience could see. By doing this it still created this suspense and suspicion because as the audience they were able to see what the main character was doing but you didn't know what she was going to do next. The way that this shot has been taken and the angle that it is in allows the audience to see both of the characters and also more of the location, the reason behind this was because we wanted the audience to see the background so then they understood that this is the main location where everything was going to happen and also by them see both of the characters it shows them that there is something crucial about to occur. In most of the trailers that are out there in todays would most of them don't have scenes that give a lot of the movie away but as a group be decide that we should have a few shots of the main scenes because we felt like that would engage our target audience more into wanting to watch the film.

The reason why we have chosen 'The Sun' as a reviewer in this trailer is because their prim audience is working class men. Stereotypically thrillers often attract more men than they do women therefore we have successfully targeted men for our trailer. The use of the word 'riveting' creates an impression of a trailer that is filled with excitement and suspense. This builds up the idea that this movie is everything that our target market would expect from a thriller movie and want from a thriller, enough to intrigue and persuade them to watch this movie. As a group we research into the languages that is used in these reviews for example when you see reviews for Romantic film the language that they use is 'love, romance', but when you compare this to a horror movie trailer they use language like scary and unexpected'. When deciding what to put for the review we have decided as a group to go with 'riveting' as our target market will understand it and it will bring the suspense that we want it too. This choice that we made was very effective as it makes the trailer sound more exciting and it makes people want to see the trailer more.

In this part of the trailer, we had our protagonist who character starts to turn evil stare right down the camera to have a direct gaze with the audience. The reason why we did this was because we wanted the audience to be able to watch the trailer and feel like they can relate to the main character in some way. As a group we made the decision to break away from the convention of the protagonist being filmed by someone else to them filming themselves. The angle we have chosen is a low angled shot with the audience looking up to the protagonist by choosing this angle it allows the target audience to have a close up shot of the character and the expression they have on their face, in our case our character have the feeling of fear and some curiosity when going into the woods to see what it was like. Having these factors in our trailer follows the conventions of most thrillers as the main character is chosen.


This screen shot shows the title of our movie 'Shady Woods', we placed this scene at the end of the trailer developing the convention of our media products. Sometimes during a thriller trailer the tile of the film comes before a crucial scene and then after that the billing block comes along, for example in the 'Blair Witch Project' however on our trailer. We have developed this convention by having the title right at the end along with two lots of audio of both our protagonist and antagonist screaming, this creates some what of a mystery to why they are screaming and who is screaming. The text that we went with for our title challenges the conventions of a thriller trailer because when you normally look at a thriller trailer they use the colours red and black but as a group we chose white as it stand out from the black background and also it goes along with the colour theme of our poster. The title 'Shady Woods' was chosen after we asked our target market what they preferred out of some possible options that we gave them. After consideration we chose Shady Woods because we felt like it didn't give too much information away about the narrative of the film trailer .