Thursday, 13 February 2014

Target audience for poster and magazines

When thinking about who we should target our poster and our magazines too we had to think about a range of different factors, that could determine who will be attracted to our poster and magazine, one factor that we had to think about was the language that we was going to use we had to choose what we wrote on the front carefully in order for the target audience to understand what we are trying to say. For example if the target marker for the magazine is aimed at teenagers aged 13-19 then the language that the magazine is going to use is going to allow them to understand what is being said about the movies , one thing that the writing shouldn't be is if you have targeted a younger target audience what you write shouldn't be too literal like newspapers are. This is one of the major factors that we should take into consideration.The text and the features that we use in the magazine and poster have to relate to the narrative of the film but also attract the attention of the audience. If for the title of the poster we need to think the type of font that we use, we need it to be bold and we need it to reflect our trailer. The type of font that we use has to grabs the audiences attention and it needs to bring them into the poster and make them pay attention to what is one the poster.  Some research that we done was we went through some old film magazines that was targeted at a range of different target markets for example one of the magazines that we look at has a actor on the front he was good looking actor (Chris Hemsworth) this was more targeted at the interests of the girls, even though it could be targeted at boys as well they might not find it as interesting as a young girl would. The next Magazine that we look at targeted a different target market they went for boys and men market, the way that we could tell this was because on the front of there magazine they used Megan Fox who is a very attractive women even though women might also be attracted to this magazine it wouldn't be as strong as the male target market would.
Overall we have decide that the people who we are going to be targeting is the same target audience as our trailer which 16-25. The target audience for our magazines might be differ from the target audience for our movie poster, we might end up targeting the two sides to our original target group the people aged 16,17,18 and then the older part of the group.When thinking about this we thought that we should make two different movies posters to target two different parts of our original target audience, so one of our poster might attract the audience aged 16,17,18 and the other poster might be aimed at the top end of our target audience aged 20,21,22. When thinking about if this was going to be the same for our magazine we just decide that we was going to make one magazine but try our best to target the whole of the target market. When we are creating our magazine and our poster we have to think very careful on the types features that we use for example we have to think about the colours that we use because the colours that we use have to relate to the genre that we are doing, if we was to use the colours red this often relates too the genre of a thriller or a horror so if it was to be used in another genre like animated films like Disney story it would not look right due to the stereotypical conventions that are linked with the colours. 
another thing that we have to think about is the subheadings that we are going to put on the front of our magazines we have to think about are they going to catch the audiences attention and our they going to capture their interests. 

1 comment:

  1. Having thought about all these things, you now need to go on to look at a) how they affect and inform your choices and designs for your poster and magazine and b) how they might be used to advertise your film to your target audience. It is important to evaluate their effectiveness in targeting your audience.

    One other point - PLEASE use fullstops and ensure that your writing is accurate.
    Mrs H
    Mrs H

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